My client was an event venue: built-in 1848, powered by renewable energy, and named by Buzzfeed as one of 15 top wedding venues in the country. The space was perfect, but the story and brand positioning was missing. The owner…
This mixed-use development is a gorgeous, diverse, and interesting community of business tenants. This tenant went thru my BRAND STRATEGY program and from our findings, we built and launched an updated website with my copy. Visit Open Square online here:…
This woman-owned skin care company deserved to shine if SOLELY for the unusually high quality of their products. But how does a tiny company in the enormous SKIN CARE industry shine? Co-Owners Leanne and Kim came to me looking to…
For many service-based business owners, writing your website home page or social media content feels icky and sticky because you don’t want to talk about yourself. And talking about “how great your work is”?! Even worse. A brand identity eliminates…
An Executive Coach with over 20 years of experience wanted to convey her uniqueness in a sea of online ‘coaches’. I created tag lines and copy that conveyed her DIFFERENTIATED ADVANTAGE in a crowded marketplace. Visit to see the…
See the powerful results of our Brand Strategy work with this Coach here: https://rachelmadorsky.com
I had a GREAT conversation with Brian Lofrumento from Wantrepreneur to Entrepreneur about how a Brand Strategy distills the information and simplifies buying decisions for your ideal clients.
In the first 30 minutes together, I tell my clients three annoying (but unavoidable) TRUTHS about brand building. And then I ask them to pinky swear they'll take a deep breath when they come up (they always come up), remember 'this is unavoidable' and keep going.
Here's one of the three:
Describing WHAT you do is 3% of what you need to attract clients. Describing WHY you do it is the other 97%. Here’s some advice about how to get started identifying your Brand’s WHY….
I see a lot of brands acting like robots and it got me thinking: is it EVER okay to express humanness as a brand?