Below I offer a CHOOSE YOUR OWN ADVENTURE brand chat about why having a strong BRAND POSITION is really important. I wrote two versions of the same branding advice for two different learning styles. Click the option below that appeals most to you: Option 1: “Get to the point. Just…
Last month, for the first time in 40 years, I put on roller skates. THIS IS WHAT HAPPENED and what it has to do with your brand's communication strategy.
Human brains are wired to put things in categories. Having a KNOWABLE brand category, they’re more likely to give your brand attention! That's why it's so important for you to share who you are and what you’re about via a CLEAR and DISTINCT brand personality!
So what do FRESH EYES have to do with a brand strategy? A LOT. Fresh eyes play a VERY big role in BUILDING a brand strategy that brings you new clients. Here's how it works and how you can use fresh eyes to build your brand.
We look at brands we admire that are amazing and think ‘I don’t know how to do something like that’. And then we stop ourselves from building our own brand. Before you stop yourself, I want you to remember these three things.
CAN YOU EXPLAIN YOUR brand’s WHY? Want to try?
Like you (if you grew up in America), I had a very lousy high school history teacher. He put the bare minimum into teaching. We watched A LOT of film strips (and if you remember film strips, how’s middle age been for you so far 😭?). He seemed to hate…
I had a GREAT conversation with Brian Lofrumento from Wantrepreneur to Entrepreneur about how a Brand Strategy distills the information and simplifies buying decisions for your ideal clients.
In the first 30 minutes together, I tell my clients three annoying (but unavoidable) TRUTHS about brand building. And then I ask them to pinky swear they'll take a deep breath when they come up (they always come up), remember 'this is unavoidable' and keep going.Here's one of the three: