my work

Wondering how a brand strategy might impact YOUR business?

Here are a few examples of what Brand Strategy Program has done for others.

A Tale of Brand Transformation and Tail Wags

A Tale of Brand Transformation and Tail Wags

In the San Francisco neighborhood of Mission Bay, a tail-wagging brand strategy transformation unfolded at Bark Avenue, a dog day care that turned around its growth in a very competitive market. Facing an increase in area work-from-home options and a subsequent drop in new client applications, Bark Avenue realized it needed to embark on a rebranding journey. Bark Avenue hired Be Understood Branding. The result? A 100% increase in client applications.

Be Understood Branding’s first step was conducting a thorough brand audit to identify what was working and what needed improvement. Nothing about the brand’s design elements needed adjusting (the logo, brand colors and fonts were all fresh). Be Understood Branding work was therefore entirely around how the brand communicated. The work addressed brand voice (it needed to be stronger), brand positioning (it needed to be clearer and more compelling), and an understanding of what clients actually cared about (never assume you know what motivates clients!).

Ideal client interview results completely changed the brand’s understanding of what motivated people to choose Bark Avenue. Due to client confidentiality, we can’t share our findings, but the results totally changed Bark Avenue’s approach to all communications.

Bark Avenue underwent a strategic rebranding that positioned them as: doggy day care that feels like your Auntie’s house, not a warehouse. A new motto to clarify their brand position was also developed: Your dog's best days are at Bark Avenue.

The success story of Bark Avenue is not just about the power of rebranding but also the importance of understanding that communicating IN ALIGNMENT WITH YOUR CLIENT'S WORLDVIEW makes or breaks businesses.

Bark Avenue’s journey serves as an inspiring blueprint for businesses struggling to connect quickly and deeply with an audience. In the bustling city of San Francisco, Bark Avenue stands as a testament to the fact that with the right brand strategy, businesses can turn challenges into opportunities for growth and success.

How do you make office space interesting?

How do you make office space interesting?

How do you make office space interesting? You build a brand strategy around it.

Buzzfeed Loved Them, but Their Story Was Missing

Buzzfeed Loved Them, but Their Story Was Missing

My client was an event venue: built-in 1848, powered by renewable energy, and named by Buzzfeed as one of 15 top wedding venues in the country. The space was perfect, but the story and brand positioning was missing. The owner hired me to build an immediately clear, distinct brand.

B2B Branding That Lands The Plane

B2B Branding That Lands The Plane

This mixed-use development is a gorgeous, diverse, and interesting community of business tenants. This tenant went thru my BRAND STRATEGY program and from our findings, we built and launched an updated website with my copy.

Visit Open Square online here: opensquare.com

Different HOW? And why does it matter?

Different HOW? And why does it matter?

This woman-owned skin care company deserved to shine if SOLELY for the unusually high quality of their products. But how does a tiny company in the enormous SKIN CARE industry shine?

See how I helped their voice come to life here: catertoyourskin.com

Talk About Yourself Without Talking About Yourself

Talk About Yourself Without Talking About Yourself

For many service-based business owners, writing your website home page or social media content feels icky and sticky because you don’t want to talk about yourself. And talking about “how great your work is”?! Even worse.

A brand identity eliminates the icky by refocusing you on your ideal client and how you serve them. See how Climb Coaching did it: climbcoaching.com

Stand Out In a Crowded Industry

Stand Out In a Crowded Industry

An Executive Coach with over 20 years of experience wanted to convey her uniqueness in a sea of online ‘coaches’.

I created tag lines and copy that conveyed her DIFFERENTIATED ADVANTAGE in a crowded marketplace.

Visit naylabahri.com to see the results.

Break Through The Noise

Break Through The Noise

Can a service-based business break through the noise by being it’s most true self?

Yes. In fact, it’s the only way to break thru.

See the powerful results of our Brand Strategy work with this Coach here: rachelmadorsky.com