Maggie Bergin

Maggie Bergin

How do you make office space interesting?

B2B Brand Strategies that Land The Plane

You build a brand strategy around it. My client was the largest zero-net-energy redevelopment in the country. The scope of the project was almost incomprehensibly massive. And it was located in the middle of western Massachusetts. Open Square is 650,000…

Brand Strategies for Start-ups

Designing a Brand Strategy for a Start Up

Branding is an essential element of success for any business, especially when it comes to start-ups. In fact, brands have a way of evolving erratically (making work down the road) unless you make the effort to define and control their…

Building a Distinct Brand Voice

Human brains are wired to put things in categories. Having a KNOWABLE brand category, they’re more likely to give your brand attention! That's why it's so important for you to share who you are and what you’re about via a CLEAR and DISTINCT brand personality!