A Tale of Brand Transformation and Tail Wags
In the San Francisco neighborhood of Mission Bay, a tail-wagging brand strategy transformation unfolded at Bark Avenue, a dog day care that turned around its growth in a very competitive market.
Maggie Bergin
What is a Brand Position and Why Does Brand Positioning Matter?
Below I offer a CHOOSE YOUR OWN ADVENTURE brand chat about why having a strong BRAND POSITION is really important. I wrote two versions of the same branding advice for two different learning styles. Click the option below that appeals…
How do you make office space interesting?
You build a brand strategy around it. My client was the largest zero-net-energy redevelopment in the country. The scope of the project was almost incomprehensibly massive. And it was located in the middle of western Massachusetts. Open Square is 650,000…
Brand Strategies for Start-ups
Branding is an essential element of success for any business, especially when it comes to start-ups. In fact, brands have a way of evolving erratically (making work down the road) unless you make the effort to define and control their…
Why Your Brand Should Hunker Down
Last month, for the first time in 40 years, I put on roller skates. THIS IS WHAT HAPPENED and what it has to do with your brand's communication strategy.
Building a Distinct Brand Voice
Human brains are wired to put things in categories. Having a KNOWABLE brand category, they’re more likely to give your brand attention! That's why it's so important for you to share who you are and what you’re about via a CLEAR and DISTINCT brand personality!
Fresh eyes. ALWAYS fresh eyes.
So what do FRESH EYES have to do with a brand strategy? A LOT. Fresh eyes play a VERY big role in BUILDING a brand strategy that brings you new clients. Here's how it works and how you can use fresh eyes to build your brand.
Why We Stop Ourselves Before We Start
We look at brands we admire that are amazing and think ‘I don’t know how to do something like that’. And then we stop ourselves from building our own brand. Before you stop yourself, I want you to remember these three things.
A strong, clear WHY converts fans to clients. What’s your brand’s WHY?
CAN YOU EXPLAIN YOUR brand’s WHY? Want to try?
SUBTRACT From Your Brand to ADD Clients in 2023
Like you (if you grew up in America), I had a very lousy high school history teacher. He put the bare minimum into teaching. We watched A LOT of film strips (and if you remember film strips, how’s middle age…