This woman-owned skin care company deserved to shine if SOLELY for the unusually high quality of their products. But how does a tiny company in the enormous SKIN CARE industry shine?
Co-Owners Leanne and Kim came to me looking to differentiate themselves in a crowded industry: all natural cosmetics.
In the brand strategy process, we identified SkinCatering’s fun but ridiculously knowledgeable brand personality, their core values and where they show up for clients, and their resulting distinct brand positioning. By developing unique positioning as a woman’s best friend who knows EVERYTHING about skin care but is able to talk about it in an approachable, down-to-earth way, they are not only attracting customers, but building connection over time.
See how I helped their voice come to life here: https://catertoyourskin.com