Be Understood Be Clear Be Remembered .

in the dick

You want your work to be understood. You want people to choose you.

You need a brand strategy.

Turn the heads of your ideal clients, explain how you are distinct & your offer is irresistible with a Brand Strategy.

How Do We

I help folks with a big juicy idea, product or service make people say:

"That’s for me. I need that. I want that!"

You know how you’re REALLY great at the thing you do? But you’re not-so-great at TALKING about the thing you do?

I fix that problem.

The bridge between the great thing you do and TALKING about it is a BRAND STRATEGY.



The product you’re building, the service you’re offering, the idea you’re growing is GREAT. Your thing solves a big, juicy problem.

BUT you don’t know how to talk about your solution in a way that LANDS THE PLANE.


You know how some brands are distinct and irresistible while others miss the mark. A brand strategy is how you BUILD CONNECTION like the brands you admire.

You have 8 seconds to get and keep someone’s attention and you know you can do better.


You’re ready to grow but you don’t have the messaging to make that happen. 

Branding is your messaging STRATEGY. Marketing is the EXECUTION of that strategy.

A brand strategy provides marketing direction.


Because your brand is special, you want to plant a flag in the ground that says clearly “This spot is ours! This right here? THIS is where we play”.

But you have no idea how your brand can stand out like this.

Brand positioning is the answer.

Client reviews

Kind Words

Client reviews

Kind Words

Just say yes to collaborating with Maggie.

Just say yes to collaborating with Maggie! After one intense kickoff meeting, Maggie understood how I differentiated my approach from a very crowded marketplace and knew where to position me as a unique contributor. Even more importantly, she understood and respected my voice, and could create a brand identity and content that reflected how I present myself to the world. She has a sharp ear for great stories and writing and is a keystone to helping me share my work with clients.

Dr. Nayla Bahri
This whole experience has been a profoundly joyful collaboration.

Maggie is brilliantly skilled at refining the most impactful and authentic parts of your message and making sure the real you shines through. She has a gift for encouraging you to be you in-service to your goals, your dreams, your true message and your ideal clients. This whole experience has been a profoundly joyful collaboration. I am so grateful that I have Maggie’s powerful, intuitive, intelligent heart and mind looking out for my website, my business, and me. I love what we created, Thank you so much!

Rachel Madorsky
Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! 

I wanted more clarity around how I present myself to customers and why I stand out from the crowd of colleagues in my area. Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! I learned: not only do I have permission to embrace what I love/want out of life and incorporate that into my business, but that’s what makes my brand distinct and attractive. Maggie is awesome to work with. So fun and engaging and encouraging, but also a stickler when needed (those darn client interviews!)

Cecily Clements, Esq.

Why Choose
Be Understood Branding?

If you’re this far down my homepage, I think you already know why. If you’re still in doubt:

  1. Read the testimonials above.
  2. Watch this video.

Meet Maggie Bergin, your Brand Strategist.

When it comes to brand building, you have 3 options.  Be Understood Branding is the Goldilocks option for your growing brand.

Option 1

Download a ‘Brand Strategy’ digital PDF usually about $40. No opportunity to get your questions answered. No industry-specific examples to help you understand concepts. No iteration beyond the first draft. No copy editor. And no expert to CAPTURE GEMS while keeping you moving.

Option 2

You’re making bank. I mean the kind of BANK to afford a $30,000-$80,000 in-depth brand strategy process facilitated by a senior brand strategist with a giant firm that serves mini-muffins at meetings. All the ideal client research will be done by that firm.

Option 3

Our Brand Strategy Program – the Goldilocks of brand strategies includes everything in Option 2 with three exceptions:
  1. No mini muffins.
  2. YOU talk to ideal clients & LEARN what they want.
  3. A low-four-figure investment – JUST right for a growth-focused business.