Kick
How Do We
HELP BRANDS?
I help folks with a big juicy idea, product or service make people say:
"That’s for me. I need that. I want that!"
You know how you’re REALLY great at the thing you do? But you’re not-so-great at TALKING about the thing you do?
I fix that problem.
The bridge between the great thing you do and TALKING about it is a BRAND STRATEGY.
Why
A BRAND STRATEGY?
scaling
The product you’re building, the service you’re offering, the idea you’re growing solves a big, juicy problem.
But you don’t know how to talk about it in a way that LANDS CLIENTS. You know you can do better at connecting.
attention
You know some brands are irresistible while others miss the mark. A brand strategy is how you BUILD CONNECTION like the brands you admire.
You have 8 seconds to get and keep someone’s attention and you know you can do better at getting folks’ attention.
growth
You’re ready to grow but you don’t have the messaging, copy or sales communication make it happen.
Marketers need a Brand Strategy to build a great campaign. You know you can do better at getting things off your plate.
uniqueness
You want your brand to stand out. You want to plant a flag that says “This is where we play”.
But you have no idea how your brand can stand out like this.
You know you can do better at standing out.
Client reviews
Kind Words
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Client reviews
Kind Words
Working with Maggie, we built a brand for my clients that is aligned with what’s important to me!
I wanted more clarity around how I present myself to customers and why I stand out from the crowd of colleagues in my area. Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! I learned: not only do I have permission to embrace what I love/want out of life and incorporate that into my business, but that’s what makes my brand distinct and attractive. Maggie is awesome to work with. So fun and engaging and encouraging, but also a stickler when needed (those darn client interviews!)
Cecily Clements, Esq.
- Attorney
- RootMigration LLC
Her pointed questions got to the heart of our company's mission.
Maggie is a brilliant branding mind that helped our company articulate our brand strategy and our overall story. She was able to ask pointed questions to get to the heart of the company’s mission and articulate the company’s pulse better than anyone else could. She listened to our answers and was able to pull out the nuggets that would resonate the most with our customers.
Amy Saunders
- Partner
- Titan Capital Investments
Maggie’s well-planned sessions and positive energy framed an excellent group collaboration.
Maggie’s well-planned sessions and positive energy framed an excellent group collaboration. Her program provided our team with the support we needed for our unique branding process (we were merging two brands). Thru Be Understood Branding’s program, we generated a clear and authentic understanding of our organization and partners, which will help us better serve the people we work with every day.
Our brand is now clear about who we are AND who we are not, allowing us to move forward as a growing organization. I highly recommend working with Maggie and Be Understood Branding if you and your team are looking to enhance your clarity and connection.
Professor Justin Evanonich
- Managing Director
- University of Connecticut
Why Choose
Be Understood Branding?
If you’re this far below the fold, I think you already know why you should hire me to help you build your brand. But f you’re still in doubt:
- Re-read the testimonials above.
- Watch this video.
Meet Maggie Bergin, your Brand Strategist.
When it comes to brand building, you have 3 options. Be Understood Branding is the Goldilocks option for your growing brand.
Option 1
Download a ‘Brand Strategy’ digital PDF usually about $40. No opportunity to get your questions answered. No industry-specific examples to help you understand concepts. No iteration beyond the first draft. No copy editor. And no expert to CAPTURE GEMS while keeping you moving.
Option 2
You’re making bank. I mean the kind of BANK to afford a $30,000-$80,000 in-depth brand strategy process facilitated by a senior brand strategist with a giant firm that serves mini-muffins at meetings. All the ideal client research will be done by that firm.
Option 3
Our Brand Strategy Program – the Goldilocks of brand strategies includes everything in Option 2 with three exceptions:
- No mini muffins.
- YOU talk to ideal clients & LEARN what they want.
- A low-four-figure investment – JUST right for a growth-focused business.