Be Understood Be Clear Be Remembered Be Hired .

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You want to speak the powerful truth of your work to customers via messages they love.

You need a brand strategy.

Turn the heads of your ideal clients, explain how you are distinct & your offer is irresistible with a Brand Strategy.

What is

We help small brands rise above their competitors via a distinct, irresistible brand strategy.

If you could build a Brand Strategy by yourself, you would have done it already.

Folks need a way to CONNECT before they’ll hire you. And a Brand Strategy is how you do that.

81% of consumers make buying decisions based on brand trust.

That trust is created through brand consistency and clear positioning.

Let’s get everything pulling in the same direction: creating brand trust.



You’re great at what you do BUT not-so-great at talking about what you do.


You have 8 seconds to get and keep someone’s attention and you know you can do better.


Because you’re ready to grow and need an assist getting everything pulling in the same direction.


Your customers are exhausted and busy. If you want their attention, you must BE CLEAR to BE UNDERSTOOD

Client reviews

Kind Words

Client reviews

Kind Words

What started as a pure business endeavor quickly became an opportunity to seamlessly blend my personal values with my business.

I hired Maggie to help establish my brand. What started as a business endeavor quickly became an opportunity to seamlessly blend my personal values with my business. Maggie offered meaningful guidance to help me realize my brand strategy. Maggie’s thoughtful questioning sprinkled with respectful humor are a great solution to clarifying branding confusion and drawing your heart closer to your business. I will forever be appreciative of Maggie’s guidance and growing partnership.

Dr. Carrie Graham
Her pointed questions got to the heart of our company's mission.

Maggie is a brilliant branding mind that helped our company articulate our brand strategy and our overall story. She was able to ask pointed questions to get to the heart of the company’s mission and articulate the company’s pulse better than anyone else could. She listened to our answers and was able to pull out the nuggets that would resonate the most with our customers.

Amy Saunders
We rely on Maggie to help express our brand’s uniqueness in a crowded industry.

We love working with Maggie and feel so lucky to have found her. We rely on Maggie to help SkinCatering express our brand’s uniqueness in the crowded skin care industry. She gets us and our company better than anyone we’ve worked with. We highly recommend working with Maggie around brand messaging and brand differentiation!

Leanne Sedlak

Why Choose
Be Understood Branding?

If you’re this far down my homepage, I think you already know why. If you’re still in doubt:

  1. Read the testimonials above.
  2. Watch this video.

Meet Maggie Bergin, your Brand Strategist.

When it comes to brand building, you have 3 options.  Be Understood Branding is the Goldilocks option for your growing brand.

Option 1

Download a ‘Brand Strategy’ digital PDF usually about $40. No opportunity to get your questions answered. No industry-specific examples to help you understand concepts. No iteration beyond the first draft. No copy editor. And no expert to CAPTURE GEMS while keeping you moving.

Option 2

You’re making bank. I mean the kind of BANK to afford a $30,000-$80,000 in-depth brand strategy process facilitated by a senior brand strategist with a giant firm that serves mini-muffins at meetings. All the ideal client research will be done by that firm.

Option 3

Our Brand Strategy Program – the Goldilocks of brand strategies includes everything in Option 2 with three exceptions:
  1. No mini muffins.
  2. YOU talk to ideal clients & LEARN what they want.
  3. A low-four-figure investment – JUST right for a growth-focused business.