Be Understood Be Clear Be Remembered .

No more blending in.

Let's make crystal clear the HUMAN-CENTRIC value you bring to the party that nobody else can steal or duplicate.

Nail the gut-level essence of who you are as a business to be a best-fit client magnet.

How Do We

We build brand strategies that attract ideal-fit clients.

We know marketing yourself can sometimes feel like screaming into the void. No matter what you try, your messaging just isn’t clicking. The frustration is real, but hear us out:

Without a brand strategy (a plan to express yourself) to direct your marketing, you’re peddling forgettable, vague messaging that has customers hitting snooze.

How does


The product you’re selling, the service you’re offering, the idea you’re growing solves a big, juicy problem.

But you don’t know how to talk about what you do in a way that LANDS CLIENTS. You know you can do better at connecting.


You follow brands you admire. And you know you have about 10 seconds to get and keep someone’s attention.

Unlike the brands you admire, you’re pretty sure you’re missing the mark. You know you can do better at getting folks’ attention.


You’re ready to grow but you don’t have the messaging, copy or sales communication make it happen. 

Marketers need a Brand Strategy to build a great campaign. You know you can do better at getting things off your plate.

why you?

No one does things quite like you and you have the client testimonials to prove it. You want to plant a flag that has folks saying “”Holy $&!*, that brand’s for ME.”

But you have no idea how your brand can stand out like this.You know you can do better at standing out.

Client reviews

Kind Words

Why Choose
Be Understood Branding?

If you’re this far below the fold, I think you already know why you should hire me to help you build your brand.  But f you’re still in doubt:

  1. Read the testimonials above.
  2. Watch this video.

Meet Maggie Bergin, your Brand Strategist.

To stand out from the crowd, you have 3 options.  Be Understood Branding is the Goldilocks option to improve your messaging.

Option 1

Download a ‘Build your Brand Strategy’ PDF for around $40. No opportunity to get your questions answered. No industry-specific examples to help you understand concepts. No iterations beyond the first draft. No copy editor. And no expert to CAPTURE GEMS and add her expertise.

Option 2

You’re making bank. I mean the kind of BANK where you can afford a $30,000-$80,000 in-depth brand strategy process facilitated by a senior brand strategist within a giant firm that serves mini-muffins at meetings. Good for you.

Option 3

Our Program–the Goldilocks of brand strategies–includes everything in Option 2 except:
  1. No mini muffins, but you'll meet Django.
  2. A low-four-figure investment that you'll make back–JUST right for a growth-focused business.