A Brand STRATEGY MAKES YOU MONEY

And it's a simple process

Be Understood Branding is on a mission to share the money-making power of a Brand Strategy with ALL WOMEN IN BUSINESS. Brand Strategies are built around how human attention works. And that information should be available to everyone. If that’s something you want to be part of, or you’ve ever wanted to understand branding, you’re in the right place.

Our Mission

I want your impact to expand. I want your work to BE UNDERSTOOD. If your ideal client can’t easily understand what you do, why you do it, why YOU and what’s in it for them, they won’t hire you.

A Brand Strategy from Be Understood Branding answers those questions.

Our Mission

I want your work in the world to BE UNDERSTOOD. If your ideal client can’t easily understand what you do, why you do it, why YOU and what’s in it for them, they won’t hire you.

A Brand Strategy from Be Understood Branding will help you get hired and grow.

I’m Maggie, a Brand Strategist.

I am unabashedly honest and empowering. I believe CLARITY via a Brand Strategy is the greatest shift you’ll see in your business growth.

I am spookily skilled at carving away vagueness, leaving clients with a TRUSTWORTHY, knowable, distinct and irresistible brand.

Speaking of being understood, here’s a little about me:

1. If you support LGBTQ+ rights and believe Black Lives Matter, you are my people. If you don’t? Please read these books then go to a quiet room and retrace your steps.

2. I’m originally from the Mitten State. When we meet, I will do the thing where I show you the location of my birth using my right palm and left index finger.

3. I have a BA in Government from Smith College and have worked in the Communication industry since 2000. I live with a four-legged insistent clown named Django and my husband in Chicago.

I’ve helped agencies, freelancers, entrepreneurs, and  teams, now it’s your turn.

Client reviews

Kind Words

Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! 

I wanted more clarity around how I present myself to customers and why I stand out from the crowd of colleagues in my area. Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! I learned: not only do I have permission to embrace what I love/want out of life and incorporate that into my business, but that’s what makes my brand distinct and attractive. Maggie is awesome to work with. So fun and engaging and encouraging, but also a stickler when needed (those darn client interviews!)

Cecily Clements, Esq.
We rely on Maggie to help express our brand’s uniqueness in a crowded industry.

We love working with Maggie and feel so lucky to have found her. We rely on Maggie to help SkinCatering express our brand’s uniqueness in the crowded skin care industry. She gets us and our company better than anyone we’ve worked with. We highly recommend working with Maggie around brand messaging and brand differentiation!

Leanne Sedlak
Just say yes to collaborating with Maggie.

Just say yes to collaborating with Maggie! After one intense kickoff meeting, Maggie understood how I differentiated my approach from a very crowded marketplace and knew where to position me as a unique contributor. Even more importantly, she understood and respected my voice, and could create a brand identity and content that reflected how I present myself to the world. She has a sharp ear for great stories and writing and is a keystone to helping me share my work with clients.

Dr. Nayla Bahri

Helping You Build Brand Trust

Our Brand Strategy Program is for people who:

  • Have a tested offer and are ready to SCALE.
  • Want to get any/all of the following OFF THEIR PLATE: marketing, sales, PR or copy writing.
  • Have a general vision for their brand but don’t know how to execute that vision.
  • Feel all over the place in their marketing and want to get everything pulling in the same direction.

If this describes you, then you’re in the right place. You belong here: