YOUR BRAND STRATEGY PROGRAM
With Maggie Bergin, Owner of Be Understood Branding

Build your distinct, irresistible Brand Strategy in six weeks

If prospective clients don’t understand what you do, why you do it, why YOU, and what’s in it for them, they won’t hire you.
A Brand Strategy will help you get hired.

YOUR BRAND STRATEGY PROGRAM

 

With Maggie Bergin, Owner of Be Understood Branding

Build your distinct, irresistible Brand Strategy in six weeks

If prospective clients don’t understand what you do, why you do it, why YOU, and what’s in it for them, they won’t hire you.

A Brand Strategy will help you get hired.
The biggest result of the program was clarity. The whole process was so thoughtfully constructed. By the end…I felt confident in my brand.
Be Understood’s Brand Strategy Program helped me get clear about how to package and present my work to the right people.
Every small business owner needs a Brand Strategy to help them get clear about what they do, why it matters, and who they want to work with.

WHAT YOU CAN EXPECT

The peace of mind and payment notifications that come from knowing exactly how to communicate with your ideal client.

The calm confidence that comes from being able to hand off marketing, sales, design and copy writing knowing everybody’s pulling your brand in the same direction: yours.

CURRICULUM & OUTCOMES

  • Session 1 - Your Offer & Its Why

    Clients will hire you if they trust that you are an expert in your offer and if they understand the impact of your work on them. This week we’ll begin articulating how to build that trust. I also introduce Ideal Client interviews so you can start scheduling them in preparation for Session 6.

  • Session 2 - Your Brand Personality

    This is the foundation of every engaging brand that most small business owners neglect. Which is a mistake because a well-defined, consistent Brand Personality CONNECTS your clients to you!

  • Session 3 - Your Brand Benefit

    Since people don’t buy what you do, they buy HOW you do it and WHY you do it (i.e. your brand BENEFIT), this week we’ll identify your HOW & your WHY and we'll use the answers to start the marketing CONTENT PILLAR BANK that is included with the program.

  • Session 4 - Your Emotional Connection

    This is a BIG ONE. Maybe the biggest. By the end of this week, you'll be able to explain to your customers the REASON for your brand to exist that SPEAKS TO THEM at a deep level.

  • Session 5 - Your Brand Positioning

    Adult human brains only notice what stands out to them. We'll develop your distinct, relevant brand points-of-difference so you can convey your uniqueness in a crowded marketplace and answer the question, "Why should I be interested in you as opposed to a competitor?"

  • Session 6 - Your Ideal Client

    We actually start this work in Week 1 (I’m sneaky that way). You’ll have been interviewing Ideal Clients for give sessions and this session we’ll pull your findings together: How can you do the equivalent of pulling out a chair for them and getting them a glass of water?

PLUSThese added bonuses

  • One 90-minute 1-on-1

    We build your brand strategy in the first six sessions. We'll use this bonus session to practice USING IT with a marketing, sales or copy project of your choosing. Past clients have use this session to update website copy or create a funding pitch deck.

  • Ideal Client Interview Guide

    As a small business, understanding your Ideal Client is your super power, your lasso of truth, your Thor's hammer. If you’re not interviewing ideal clients, you are running your business without your super power. I give you EVERYTHING you need to understand and speak to your client's worldview

  • Digital Content Bank Template

    You will literally NEVER have to think about what to post about ever again. That's the power of a brand strategy. Not only will I give you the template, but I will also help you complete it during our work together.

PAUSE!

IT'S TIME FOR SOME TOUGH LOVE

What makes now the right time to invest in a brand strategy?

You didn't come this far just to get this far.

Until your brand strategy is done, you'll ALWAYS second guess how you communicate. Once your brand strategy is done, you're done wondering how to connect with and land more clients.

Talking about your work is NOT your zone of genius.

You're great at what you do. But you're not-so-great (yet) at TALKING ABOUT what you do in a way that's clear and compelling. This program is designed FOR YOU.

You've already downloaded a $29 'Brand Strategy' guide.

A Brand Strategy isn't rocket science. But you can't do this alone. I will help you master your message so you can stop spending hours agonizing over what to put out into the world.

Client reviews

Kind Words

Magic Maggie - as I call her - is a joy to work with!

I found myself excited about every session because Maggie presented the information in an engaging way and was able to provide cool, relevant examples that helped me really ‘get it’.

That light bulb moment when it became so much easier to explain WTF I do, why and how?

Maggie’s facilitation and wonderful program did that.

Rahgna J. Lewis
She goes the extra mile for her clients and is fully invested in your success!

Not only is Maggie a brilliant branding strategist, she is a delightful human being! She goes the extra mile for her clients and is fully invested in your success. She helped me stay focused, and made the challenging work of developing a brand fun!

Amelia Roberts
We rely on Maggie to help express our brand’s uniqueness in a crowded industry.

We love working with Maggie and feel so lucky to have found her. We rely on Maggie to help SkinCatering express our brand’s uniqueness in the crowded skin care industry. She gets us and our company better than anyone we’ve worked with. We highly recommend working with Maggie around brand messaging and brand differentiation!

Leanne Sedlak

You’re already a brand. Let’s make it distinct and irresistible, together!

The next level of revenue & connection requires you and everyone on your team know + articulate what makes your work powerful & special.

Let’s make sure your work is UNDERSTOOD.

If you’re not understood, no one will hire you. If you’re not understood, you can’t connect with ideal clients. If you’re not understood, the mission is over. I want your work to *be understood* so you can find and connect with the folks you want to serve.

Let’s chat about it: