A Tale of Brand Transformation and Tail Wags
In the San Francisco neighborhood of Mission Bay, a tail-wagging brand strategy transformation unfolded at Bark Avenue, a dog day care that turned around its growth in a very competitive market.
Tag brand strategy
What is a Brand Position and Why Does Brand Positioning Matter?
Below I offer a CHOOSE YOUR OWN ADVENTURE brand chat about why having a strong BRAND POSITION is really important. I wrote two versions of the same branding advice for two different learning styles. Click the option below that appeals…
Why Your Brand Should Hunker Down
Last month, for the first time in 40 years, I put on roller skates. THIS IS WHAT HAPPENED and what it has to do with your brand's communication strategy.
Why We Stop Ourselves Before We Start
We look at brands we admire that are amazing and think ‘I don’t know how to do something like that’. And then we stop ourselves from building our own brand. Before you stop yourself, I want you to remember these three things.
SUBTRACT From Your Brand to ADD Clients in 2023
Like you (if you grew up in America), I had a very lousy high school history teacher. He put the bare minimum into teaching. We watched A LOT of film strips (and if you remember film strips, how’s middle age…
This Branding Mistake Makes My Eye Twitch
A call with a prospective client last week made my eye twitch. Here’s why and what I said to her about it: