Categories are an important part of a brand strategy and I recommend figuring out yours. Instead of recording individual experiences, humans have evolved the ability to detect commonalities across experiences that allow us to group them into meaningful (to us) categories. you can HELP your ideal client REMEMBER YOU and UNDERSTAND YOU by being clear about your business category. Here’s how:
Here are 4 Big Branding Mistakes I've Made and how you can avoid them.
Your Brand Benefits are a delicious piece of your brand strategy. Brand Benefits answer the questions: what emotional or functional needs does your work meet? For who? And how?
To figure out what benefits you can articulate to your clients, here are 2 QUESTIONS to ask yourself about your work:
A call with a prospective client last week made my eye twitch. Here’s why and what I said to her about it:
Storytelling should DEFINITELY be part of your branding because our ideal customers are far better at remembering tales than facts. HOWEVER. I want to caution you in a couple specific ways about Origin Stories because they could…
How do companies come up with business names and mottos? How did Home Depot come up with You can do it, we can help? How do you know if you’re on the right path developing your brand name and tagline? I’m sharing three VERY PERSONAL branding stories to illustrate three larger branding best practices..
WTF is Branding? Maggie and Angela define branding and why it’s important, what “brand vagueness” is and why we should avoid it and what makes a brand cohesive and irresistible.
Everything you’re building is in relation to everything else. Each truth about your brand exists in relation to the entire gorgeous truth.
Great branding helps customers locate and understand themselves in your offer.
If you are starting your Brand Strategy, your business life is about to get easier because your Brand Strategy gets what you do out into the world to the people you want to serve in the right (consistent and clear) way. Here’s how to get started.