All at once? Or gradually? Or all at once? You want to keep a consistent online presence but you also want to moon walk EXIT STAGE LEFT because HOW do I even tackle this task?
What’s the best way to approach building a brand strategy? Should you—like a mediocre dessert you were really excited about but fails to live up to your expectations—pick away at it over time? Or should you—like a pint of Jeni’s ice cream—tackle it all at once? What’s the best practice for tackling your Brand Strategy? I’m so glad you asked!
To answer this question, there is a TRUTH IN BRANDING I gotta explain first:
Everything you’re building is in relation to everything else. Each truth about your brand exists in relation to the entire gorgeous truth.
When you’re building your brand strategy, you are working with at least six, sometimes more, ingredients: your offer, your personality, your values, your why, your how, and your ideal client. Like a recipe, each ingredient interacts with every other ingredient. Your personality flavors your offer, your values inform your points of difference, etc. All your brand pillars are related, and they interact with each other to create one delicious BRAND.
Here’s another way of thinking about it: Imagine you are building a foundation for a building and there are six footings (I’m not an architect, I’m only married to one so forgive me if I’m using the wrong words). The material you put into one footing impacts what you put in the rest of the footings to build a stable structure. All the pillars are being built in relation to each other because they all have to support the same building.
It’s very common for my clients to finish one pillar and realize they missed something in another pillar that could make the structure stronger. THIS IS NORMAL!
Build your brand pillar by pillar, one week at a time, sequentially, while circling back to make adjustments. Finish strong.