Why Your Brand Should Hunker Down

Last month, for the first time in 40 years, I put on roller skates. THIS IS WHAT HAPPENED and what it has to do with your brand's communication strategy.

Last month, for the first time in 40 years, I put on roller skates. THIS IS WHAT HAPPENED and what it has to do with your brand's communication strategy.

So what do FRESH EYES have to do with a brand strategy? A LOT. Fresh eyes play a VERY big role in BUILDING a brand strategy that brings you new clients. Here's how it works and how you can use fresh eyes to build your brand.

A call with a prospective client last week made my eye twitch. Here’s why and what I said to her about it: