Tag brand building

Blog, Branding 101

What is a Brand Position and Why Does Brand Positioning Matter?

Below I offer a CHOOSE YOUR OWN ADVENTURE brand chat about why having a strong BRAND POSITION is really important. I wrote two versions of the same branding advice for two different learning styles. Click the option below that appeals…

Maggie Bergin
October 24, 2023

Blog, Branding 101

Fresh eyes. ALWAYS fresh eyes.

So what do FRESH EYES have to do with a brand strategy? A LOT. Fresh eyes play a VERY big role in BUILDING a brand strategy that brings you new clients. Here's how it works and how you can use fresh eyes to build your brand.

Maggie Bergin
June 22, 2023

Blog, Branding 101

Why We Stop Ourselves Before We Start

We look at brands we admire that are amazing and think ‘I don’t know how to do something like that’. And then we stop ourselves from building our own brand. Before you stop yourself, I want you to remember these three things.

Maggie Bergin
June 22, 2023