A Brand STRATEGY MAKES YOU MONEY

And it's a simple process

Be Understood Branding is on a mission to share the money-making power of a Brand Strategy with ALL WOMEN IN BUSINESS. Brand Strategies are built around how human attention works. And that information should be available to everyone. If that’s something you want to be part of, or you’ve ever wanted to understand branding, you’re in the right place.

  • Step away from frustration over how to convey the impact of your work.
  • Show up with what you DO know and we’ll fill in the rest together.

Our Mission

I want your impact to expand. I want your work to BE UNDERSTOOD. If your ideal client can’t easily understand what you do, why you do it, why YOU and what’s in it for them, they won’t hire you.

A Brand Strategy from Be Understood Branding answers those questions.

Our Mission

I want your work in the world to BE UNDERSTOOD. If your ideal client can’t easily understand what you do, why you do it, why YOU and what’s in it for them, they won’t hire you.

A Brand Strategy from Be Understood Branding will help you get hired and grow.

I’m Maggie, a Brand Strategist.

I am unabashedly honest and empowering. I believe CLARITY via a Brand Strategy is the greatest shift you’ll see in your business growth.

I am spookily skilled at carving away vagueness, leaving clients with a TRUSTWORTHY, knowable, distinct and irresistible brand.

Speaking of being understood, here’s a little about me:

1. If you support LGBTQ+ rights and believe Black Lives Matter, you are my people. If you don’t? Please read these books then go to a quiet room and retrace your steps.

2. I’m originally from the Mitten State. When we meet, I will do the thing where I show you the location of my birth using my right palm and left index finger.

3. I have a BA in Government from Smith College and have worked in the Communication industry since 2000. I live with a four-legged insistent clown named Django and my husband in Chicago.

I’ve helped agencies, freelancers, entrepreneurs, and  teams, now it’s your turn.

Build Your Brand Strategy With Me!

Client reviews

Kind Words

Just say yes to collaborating with Maggie.

Just say yes to collaborating with Maggie! After one intense kickoff meeting, Maggie understood how I differentiated my approach from a very crowded marketplace and knew where to position me as a unique contributor. Even more importantly, she understood and respected my voice, and could create a brand identity and content that reflected how I present myself to the world. She has a sharp ear for great stories and writing and is a keystone to helping me share my work with clients.

Dr. Nayla Bahri
  • Leadership Coach & Professor
  • Dr. Nayla Bahri
I love and admire the attentiveness that you gave to both me and the brand process!

Maggie was awesome. She really guided me through the whole process and I looked forward to our weekly meetings. She’s an expert in her field, that’s obvious. But she also understands a consumer’s point of view. Maggie helped me to craft my words, in order to speak *directly* to my ideal client. And we had fun in the process! The realness, relateability, honesty, the way she executes the strategy sessions is a dream.

Joanna McClean
  • Interior Designer
  • Joanna McLean Designs
Now I'm confident & excited to talk about what makes us different from other Dog Daycare companies because I know those differences MATTER to our clients.

Before I built our brand strategy with Maggie, I was nervous & overwhelmed about how to grow my company, Bark Avenue, in a way that was aligned with my values and goals. Now I’m confident & excited to talk about what makes us different from other Dog Daycare companies. Working with Maggie, I really learned a lot about how to talk about what we do and I feel more confident as a business owner now.

Amanda Rotondo
  • Owner
  • Bark Avenue

Helping You Build Brand Trust

Our Brand Strategy Program is for people who:

  • Have a tested offer and are ready to SCALE.
  • Want to get any/all of the following OFF THEIR PLATE: marketing, sales, PR or copy writing.
  • Have a general vision for their brand but don’t know how to execute that vision.
  • Feel all over the place in their marketing and want to get everything pulling in the same direction.

If this describes you, then you’re in the right place. You belong here:

Schedule Your Six Brand Strategy Sessions