You’re doing a not-so-great job of communicating the value and impact of your service.
You’re mad because 1. You are incredible at what you do and 2. Helping people is important to you.
You go deep. You don’t dabble. You are so knowledgeable, in fact, potential clients can’t get a read on you and therefore aren’t hiring you.
It’s NOT YOUR MARKETING. It’s because you don’t know the 6 things below.
Getting more of those dream clients you love doesn't require a crazy marketing spend or reshaping your whole biz. It starts with understanding your head-turning, heart-opening brand positioning. Once your brand strategy is built, no more wondering how to connect with and land more clients. Every single one of my clients has made back (and more!) their investment in two months.
When the call is coming from inside the house, you can't describe the house! You're too close to your work to figure out how to talk about it. I know this sounds weird but: you know too much to do this alone! If you could do this alone, you would have done it already.
Charting an authentic brand requires lifting up the hood, getting messy, and asking tough questions. Stop struggling to stand out from the crowd by peddling forgettable, vague messaging that has customers hitting snooze and work with an expert instead.
Client reviews
I wanted more clarity around how I present myself to customers and why I stand out from the crowd of colleagues in my area. Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! I learned: not only do I have permission to embrace what I love/want out of life and incorporate that into my business, but that’s what makes my brand distinct and attractive. Maggie is awesome to work with. So fun and engaging and encouraging, but also a stickler when needed (those darn client interviews!)
Maggie was awesome. She really guided me through the whole process and I looked forward to our weekly meetings. She’s an expert in her field, that’s obvious. But she also understands a consumer’s point of view. Maggie helped me to craft my words, in order to speak *directly* to my ideal client. And we had fun in the process! The realness, relateability, honesty, the way she executes the strategy sessions is a dream.
Maggie helped me make sure that I was saying the right things to bring in my ideal client while staying laser-focused on being true to myself. Maggie had a bigger understanding of what was needed and stayed one step ahead of me.
You’ve poured your heart, soul, and skills into creating an incredible brand. But are you properly communicating that value and seeing the financial returns to match?
Service businesses who shrug off strategic branding run the risk of fading into a forgettable, commodity-priced trough.
Continuing to chase random tactics like Instagram ads without establishing your brand foundations is just rearranging deck chairs.
Don’t let that be you a year from now – still struggling to command higher rates, attract your dream clients, and secure the business you deserve.