You’re doing a not-so-great job of communicating the value and impact of your service.
You’re mad because 1. You are incredible at what you do and 2. Helping people is important to you.
You go deep. You don’t dabble. You are so knowledgeable, in fact, potential clients can’t get a read on you and therefore aren’t hiring you.
It’s NOT YOUR MARKETING. It’s because you don’t know the 6 things below.
Getting more of those dream clients you love doesn't require a crazy marketing spend or reshaping your whole biz. It starts with understanding your head-turning, heart-opening brand positioning. Once your brand strategy is built, no more wondering how to connect with and land more clients. Every single one of my clients has made back (and more!) their investment in two months.
When the call is coming from inside the house, you can't describe the house! You're too close to your work to figure out how to talk about it. I know this sounds weird but: you know too much to do this alone! If you could do this alone, you would have done it already.
Charting an authentic brand requires lifting up the hood, getting messy, and asking tough questions. Stop struggling to stand out from the crowd by peddling forgettable, vague messaging that has customers hitting snooze and work with an expert instead.
Client reviews
Maggie is clear, straightforward, collaborative, smart as a whip and a TEACHER! She did not do it for us, but guided us to dig deep and drew our brand strategy out of us. My team loved the process and we all grew. Maggie is a kick-ass, laser-focused strategist delivered with care-bear sunshine.
Maggie is a brilliant branding mind that helped our company articulate our brand strategy and our overall story. She was able to ask pointed questions to get to the heart of the company’s mission and articulate the company’s pulse better than anyone else could. She listened to our answers and was able to pull out the nuggets that would resonate the most with our customers.
I hired Maggie to help establish my brand. What started as a business endeavor quickly became an opportunity to seamlessly blend my personal values with my business. Maggie offered meaningful guidance to help me realize my brand strategy. Maggie’s thoughtful questioning sprinkled with respectful humor are a great solution to clarifying branding confusion and drawing your heart closer to your business. I will forever be appreciative of Maggie’s guidance and growing partnership.
You’ve poured your heart, soul, and skills into creating an incredible brand. But are you properly communicating that value and seeing the financial returns to match?
Service businesses who shrug off strategic branding run the risk of fading into a forgettable, commodity-priced trough.
Continuing to chase random tactics like Instagram ads without establishing your brand foundations is just rearranging deck chairs.
Don’t let that be you a year from now – still struggling to command higher rates, attract your dream clients, and secure the business you deserve.