A Brand STRATEGY MAKES YOU MONEY

And it's a simple process

Be Understood Branding is on a mission to share the money-making power of a Brand Strategy with ALL WOMEN IN BUSINESS. Brand Strategies are built around how human attention works. And that information should be available to everyone. If that’s something you want to be part of, or you’ve ever wanted to understand branding, you’re in the right place.

Our Mission

I want your impact to expand. I want your work to BE UNDERSTOOD. If your ideal client can’t easily understand what you do, why you do it, why YOU and what’s in it for them, they won’t hire you.

A Brand Strategy from Be Understood Branding answers those questions.

Our Mission

I want your work in the world to BE UNDERSTOOD. If your ideal client can’t easily understand what you do, why you do it, why YOU and what’s in it for them, they won’t hire you.

A Brand Strategy from Be Understood Branding will help you get hired and grow.

I’m Maggie, a Brand Strategist.

I am unabashedly honest and empowering. I believe CLARITY via a Brand Strategy is the greatest shift you’ll see in your business growth.

I am spookily skilled at carving away vagueness, leaving clients with a TRUSTWORTHY, knowable, distinct and irresistible brand.

Speaking of being understood, here’s a little about me:

1. If you support LGBTQ+ rights and believe Black Lives Matter, you are my people. If you don’t? Please read these books then go to a quiet room and retrace your steps.

2. I’m originally from the Mitten State. When we meet, I will do the thing where I show you the location of my birth using my right palm and left index finger.

3. I have a BA in Government from Smith College and have worked in the Communication industry since 2000. I live with a four-legged insistent clown named Django and my husband in Chicago.

I’ve helped agencies, freelancers, entrepreneurs, and  teams, now it’s your turn.

Client reviews

Kind Words

Her pointed questions got to the heart of our company's mission.

Maggie is a brilliant branding mind that helped our company articulate our brand strategy and our overall story. She was able to ask pointed questions to get to the heart of the company’s mission and articulate the company’s pulse better than anyone else could. She listened to our answers and was able to pull out the nuggets that would resonate the most with our customers.

Amy Saunders
We rely on Maggie to help express our brand’s uniqueness in a crowded industry.

We love working with Maggie and feel so lucky to have found her. We rely on Maggie to help SkinCatering express our brand’s uniqueness in the crowded skin care industry. She gets us and our company better than anyone we’ve worked with. We highly recommend working with Maggie around brand messaging and brand differentiation!

Leanne Sedlak

Helping You Build Brand Trust

Our Brand Strategy Program is for people who:

  • Have a tested offer and are ready to SCALE.
  • Want to get any/all of the following OFF THEIR PLATE: marketing, sales, PR or copy writing.
  • Have a general vision for their brand but don’t know how to execute that vision.
  • Feel all over the place in their marketing and want to get everything pulling in the same direction.

If this describes you, then you’re in the right place. You belong here: