A Brand STRATEGY MAKES YOU MONEY

And it's a simple process

Be Understood Branding is on a mission to share the money-making power of a Brand Strategy with ALL WOMEN IN BUSINESS. Brand Strategies are built around how human attention works. And that information should be available to everyone. If that’s something you want to be part of, or you’ve ever wanted to understand branding, you’re in the right place.

  • Step away from frustration over how to convey the impact of your work.
  • Show up with what you DO know and we’ll fill in the rest together.

Our Mission

I want your impact to expand. I want your work to BE UNDERSTOOD. If your ideal client can’t easily understand what you do, why you do it, why YOU and what’s in it for them, they won’t hire you.

A Brand Strategy from Be Understood Branding answers those questions.

Our Mission

I want your work in the world to BE UNDERSTOOD. If your ideal client can’t easily understand what you do, why you do it, why YOU and what’s in it for them, they won’t hire you.

A Brand Strategy from Be Understood Branding will help you get hired and grow.

I’m Maggie, a Brand Strategist.

I am unabashedly honest and empowering. I believe CLARITY via a Brand Strategy is the greatest shift you’ll see in your business growth.

I am spookily skilled at carving away vagueness, leaving clients with a TRUSTWORTHY, knowable, distinct and irresistible brand.

Speaking of being understood, here’s a little about me:

1. If you support LGBTQ+ rights and believe Black Lives Matter, you are my people. If you don’t? Please read these books then go to a quiet room and retrace your steps.

2. I’m originally from the Mitten State. When we meet, I will do the thing where I show you the location of my birth using my right palm and left index finger.

3. I have a BA in Government from Smith College and have worked in the Communication industry since 2000. I live with a four-legged insistent clown named Django and my husband in Chicago.

I’ve helped agencies, freelancers, entrepreneurs, and  teams, now it’s your turn.

Build Your Brand Strategy With Me!

Client reviews

Kind Words

She goes the extra mile for her clients and is fully invested in your success!

Not only is Maggie a brilliant branding strategist, she is a delightful human being! She goes the extra mile for her clients and is fully invested in your success. She helped me stay focused, and made the challenging work of developing a brand fun!

Amelia Roberts
  • Leadership Coach
  • Stagen
Maggie’s well-planned sessions and positive energy framed an excellent group collaboration.

Maggie’s well-planned sessions and positive energy framed an excellent group collaboration. Her program provided our team with the support we needed for our unique branding process (we were merging two brands). Thru Be Understood Branding’s program, we generated a clear and authentic understanding of our organization and partners, which will help us better serve the people we work with every day.

Our brand is now clear about who we are AND who we are not, allowing us to move forward as a growing organization. I highly recommend working with Maggie and Be Understood Branding if you and your team are looking to enhance your clarity and connection.

Professor Justin Evanonich
  • Managing Director
  • University of Connecticut
Just say yes to collaborating with Maggie.

Just say yes to collaborating with Maggie! After one intense kickoff meeting, Maggie understood how I differentiated my approach from a very crowded marketplace and knew where to position me as a unique contributor. Even more importantly, she understood and respected my voice, and could create a brand identity and content that reflected how I present myself to the world. She has a sharp ear for great stories and writing and is a keystone to helping me share my work with clients.

Dr. Nayla Bahri
  • Leadership Coach & Professor
  • Dr. Nayla Bahri

Helping You Build Brand Trust

Our Brand Strategy Program is for people who:

  • Have a tested offer and are ready to SCALE.
  • Want to get any/all of the following OFF THEIR PLATE: marketing, sales, PR or copy writing.
  • Have a general vision for their brand but don’t know how to execute that vision.
  • Feel all over the place in their marketing and want to get everything pulling in the same direction.

If this describes you, then you’re in the right place. You belong here:

Schedule Your Six Brand Strategy Sessions