Why Your Brand Should Hunker Down

Last month, for the first time in 40 years, I put on roller skates. THIS IS WHAT HAPPENED and what it has to do with your brand's communication strategy.

Last month, for the first time in 40 years, I put on roller skates. THIS IS WHAT HAPPENED and what it has to do with your brand's communication strategy.

So what do FRESH EYES have to do with a brand strategy? A LOT. Fresh eyes play a VERY big role in BUILDING a brand strategy that brings you new clients. Here's how it works and how you can use fresh eyes to build your brand.

Like you (if you grew up in America), I had a very lousy high school history teacher. He put the bare minimum into teaching. We watched A LOT of film strips (and if you remember film strips, how’s middle age…