With Maggie Bergin, Owner of Be Understood Branding

No more blending in. nail the intangible, gut-level essence of who you are as a business.



With Maggie Bergin, Owner of Be Understood Branding

Build your distinct, irresistible Brand Strategy in six weeks

If prospective clients don’t understand what you do, why you do it, why YOU, and what’s in it for them, they won’t hire you.

A Brand Strategy will help you get hired.
The biggest result of the program was clarity. The whole process was so thoughtfully constructed. By the end…I felt confident in my brand.
Be Understood’s Brand Strategy Program helped me get clear about how to package and present my work to the right people.
Every small business owner needs a Brand Strategy to help them get clear about what they do, why it matters, and who they want to work with.


The peace of mind and payment notifications that come from making crystal clear what HUMAN-CENTRIC value you bring to the party that nobody else can steal or duplicate. A brand strategy laser-focused on attracting ideal-fit clients through relevance, authenticity and human-to-human connection. That’s the real power of strategic branding most never find – and exactly what you’ll uncover in this program.


  • Session 1 - Your Offer & Its Why

    Establish your brand foundations instead of just rearranging deck chairs. We'll also introduce Ideal Client interviews so you can start scheduling them in preparation for Session 6.

  • Session 2 - Your Brand Personality

    Intrigue instead of inadvertently blending in. This is the foundation of every engaging brand that most business owners neglect. A well-defined, consistent Brand Personality CONNECTS your clients to you!

  • Session 3 - Your Brand Benefit

    Spotlight the specific expertise differentiating you from the pack. Own the high ground as the go-to guide for clients. We'll use the answers to start the marketing CONTENT BANK that is included with the program.

  • Session 4 - Your Emotional Connection

  • Session 5 - Your Brand Positioning

    Adult human brains only notice what stands out to them. We'll develop your distinct, relevant brand points-of-difference so you can convey your uniqueness in a crowded marketplace and answer the question, "Why should I be interested in you as opposed to a competitor?"

  • Session 6 - Your Ideal Client

    We actually start this work in Week 1 (I’m sneaky that way). You’ll have been interviewing Ideal Clients for give sessions and this session we’ll pull your findings together: How can you do the equivalent of pulling out a chair for them and getting them a glass of water?

PLUSThese added bonuses

  • One 90-minute 1-on-1

    We build your brand strategy in the first six sessions. We'll use this bonus session to practice USING IT with a marketing, sales or copy project of your choosing. Past clients have use this session to update website copy or create a funding pitch deck.

  • Ideal Client Interview Guide

    As a small business, understanding your Ideal Client is your super power, your lasso of truth, your Thor's hammer. If you’re not interviewing ideal clients, you are running your business without your super power. I give you EVERYTHING you need to understand and speak to your client's worldview

  • Digital Content Bank Template

    You will literally NEVER have to think about what to post about ever again. That's the power of a brand strategy. Not only will I give you the template, but I will also help you complete it during our work together.



What makes now the right time to invest in a brand strategy?

You didn't come this far just to get this far.

Getting more of those dream clients you love doesn't require a crazy marketing spend or reshaping your whole biz. It starts with understanding your head-turning, heart-opening brand positioning. Once your brand strategy is built, no more wondering how to connect with and land more clients. Every single one of my clients has made back (and more!) their investment in two months.

Talking about your work is NOT your zone of genius.

When the call is coming from inside the house, you can't describe the house! You're too close to your work to figure out how to talk about it. I know this sounds weird but: you know too much to do this alone! If you could do this alone, you would have done it already.

You've already downloaded a $29 'Brand Strategy' guide.

Charting an authentic brand requires lifting up the hood, getting messy, and asking tough questions. Stop struggling to stand out from the crowd by peddling forgettable, vague messaging that has customers hitting snooze and work with an expert instead.

Client reviews

Kind Words

Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! 

I wanted more clarity around how I present myself to customers and why I stand out from the crowd of colleagues in my area. Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! I learned: not only do I have permission to embrace what I love/want out of life and incorporate that into my business, but that’s what makes my brand distinct and attractive. Maggie is awesome to work with. So fun and engaging and encouraging, but also a stickler when needed (those darn client interviews!)

Cecily Clements, Esq.
I love and admire the attentiveness that you gave to both me and the brand process!

Maggie was awesome. She really guided me through the whole process and I looked forward to our weekly meetings. She’s an expert in her field, that’s obvious. But she also understands a consumer’s point of view. Maggie helped me to craft my words, in order to speak *directly* to my ideal client. And we had fun in the process! The realness, relateability, honesty, the way she executes the strategy sessions is a dream.

Joanna McClean
Maggie’s well-planned sessions and positive energy framed an excellent group collaboration.

Maggie’s well-planned sessions and positive energy framed an excellent group collaboration. Her program provided our team with the support we needed for our unique branding process (we were merging two brands). Thru Be Understood Branding’s program, we generated a clear and authentic understanding of our organization and partners, which will help us better serve the people we work with every day.

Our brand is now clear about who we are AND who we are not, allowing us to move forward as a growing organization. I highly recommend working with Maggie and Be Understood Branding if you and your team are looking to enhance your clarity and connection.

Professor Justin Evanonich

You’re already a brand. Let’s make it distinct and irresistible, together!

You’ve poured your heart, soul, and skills into creating an incredible brand. But are you properly communicating that value and seeing the financial returns to match?

Service businesses who shrug off strategic branding run the risk of fading into a forgettable, commodity-priced trough.

Continuing to chase random tactics like Instagram ads without establishing your brand foundations is just rearranging deck chairs.

Don’t let that be you a year from now – still struggling to command higher rates, attract your dream clients, and secure the business you deserve.