With Maggie Bergin, Owner of Be Understood Branding

No more blending in. nail the intangible, gut-level essence of who you are as a business.



With Maggie Bergin, Owner of Be Understood Branding

Build your distinct, irresistible Brand Strategy in six weeks

If prospective clients don’t understand what you do, why you do it, why YOU, and what’s in it for them, they won’t hire you.

A Brand Strategy will help you get hired.
The biggest result of the program was clarity. The whole process was so thoughtfully constructed. By the end…I felt confident in my brand.
Be Understood’s Brand Strategy Program helped me get clear about how to package and present my work to the right people.
Every small business owner needs a Brand Strategy to help them get clear about what they do, why it matters, and who they want to work with.


The peace of mind and payment notifications that come from making crystal clear what HUMAN-CENTRIC value you bring to the party that nobody else can steal or duplicate. A brand strategy laser-focused on attracting ideal-fit clients through relevance, authenticity and human-to-human connection. That’s the real power of strategic branding most never find – and exactly what you’ll uncover in this program.


  • Session 1 - Your Offer & Its Why

    Establish your brand foundations instead of just rearranging deck chairs. We'll also introduce Ideal Client interviews so you can start scheduling them in preparation for Session 6.

  • Session 2 - Your Brand Personality

    Intrigue instead of inadvertently blending in. This is the foundation of every engaging brand that most business owners neglect. A well-defined, consistent Brand Personality CONNECTS your clients to you!

  • Session 3 - Your Brand Benefit

    Spotlight the specific expertise differentiating you from the pack. Own the high ground as the go-to guide for clients. We'll use the answers to start the marketing CONTENT BANK that is included with the program.

  • Session 4 - Your Emotional Connection

  • Session 5 - Your Brand Positioning

    Adult human brains only notice what stands out to them. We'll develop your distinct, relevant brand points-of-difference so you can convey your uniqueness in a crowded marketplace and answer the question, "Why should I be interested in you as opposed to a competitor?"

  • Session 6 - Your Ideal Client

    We actually start this work in Week 1 (I’m sneaky that way). You’ll have been interviewing Ideal Clients for give sessions and this session we’ll pull your findings together: How can you do the equivalent of pulling out a chair for them and getting them a glass of water?

PLUSThese added bonuses

  • One 90-minute 1-on-1

    We build your brand strategy in the first six sessions. We'll use this bonus session to practice USING IT with a marketing, sales or copy project of your choosing. Past clients have use this session to update website copy or create a funding pitch deck.

  • Ideal Client Interview Guide

    As a small business, understanding your Ideal Client is your super power, your lasso of truth, your Thor's hammer. If you’re not interviewing ideal clients, you are running your business without your super power. I give you EVERYTHING you need to understand and speak to your client's worldview

  • Digital Content Bank Template

    You will literally NEVER have to think about what to post about ever again. That's the power of a brand strategy. Not only will I give you the template, but I will also help you complete it during our work together.



What makes now the right time to invest in a brand strategy?

You didn't come this far just to get this far.

Getting more of those dream clients you love doesn't require a crazy marketing spend or reshaping your whole biz. It starts with understanding your head-turning, heart-opening brand positioning. Once your brand strategy is built, no more wondering how to connect with and land more clients. Every single one of my clients has made back (and more!) their investment in two months.

Talking about your work is NOT your zone of genius.

When the call is coming from inside the house, you can't describe the house! You're too close to your work to figure out how to talk about it. I know this sounds weird but: you know too much to do this alone! If you could do this alone, you would have done it already.

You've already downloaded a $29 'Brand Strategy' guide.

Charting an authentic brand requires lifting up the hood, getting messy, and asking tough questions. Stop struggling to stand out from the crowd by peddling forgettable, vague messaging that has customers hitting snooze and work with an expert instead.

Client reviews

Kind Words

Now I'm confident & excited to talk about what makes us different from other Dog Daycare companies because I know those differences MATTER to our clients.

Before I built our brand strategy with Maggie, I was nervous & overwhelmed about how to grow my company, Bark Avenue, in a way that was aligned with my values and goals. Now I’m confident & excited to talk about what makes us different from other Dog Daycare companies. Working with Maggie, I really learned a lot about how to talk about what we do and I feel more confident as a business owner now.

Amanda Rotondo
My team loved the process and we all grew.

Maggie is clear, straightforward, collaborative, smart as a whip and a TEACHER! She did not do it for us, but guided us to dig deep and drew our brand strategy out of us. My team loved the process and we all grew. Maggie is a kick-ass, laser-focused strategist delivered with care-bear sunshine.

Mariam Parineh
Magic Maggie - as I call her - is a joy to work with!

I found myself excited about every session because Maggie presented the information in an engaging way and was able to provide cool, relevant examples that helped me really ‘get it’.

That light bulb moment when it became so much easier to explain WTF I do, why and how?

Maggie’s facilitation and wonderful program did that.

Rahgna J. Lewis

You’re already a brand. Let’s make it distinct and irresistible, together!

You’ve poured your heart, soul, and skills into creating an incredible brand. But are you properly communicating that value and seeing the financial returns to match?

Service businesses who shrug off strategic branding run the risk of fading into a forgettable, commodity-priced trough.

Continuing to chase random tactics like Instagram ads without establishing your brand foundations is just rearranging deck chairs.

Don’t let that be you a year from now – still struggling to command higher rates, attract your dream clients, and secure the business you deserve.