Be Understood Be Clear Be Remembered .

in the dick

You want people to hire you.

You need a brand strategy.

Turn the heads of your ideal clients, explain how you are distinct & your offer is irresistible with a Brand Strategy.

How Do We

I help folks with a big juicy idea, product or service make people say:

"That’s for me. I need that. I want that!"

You know how you’re REALLY great at the thing you do? But you’re not-so-great at TALKING about the thing you do?

I fix that problem.

The bridge between the great thing you do and TALKING about it is a BRAND STRATEGY.



The product you’re building, the service you’re offering, the idea you’re growing solves a big, juicy problem.

But you don’t know how to talk about it in a way that LANDS CLIENTS. You know you can do better at connecting.


You know some brands are irresistible while others miss the mark. A brand strategy is how you BUILD CONNECTION like the brands you admire.

You have 8 seconds to get and keep someone’s attention and you know you can do better at getting folks’ attention.


You’re ready to grow but you don’t have the messaging, copy or sales communication make it happen. 

Marketers need a Brand Strategy to build a great campaign. You know you can do better at getting things off your plate.


You want your brand to stand out. You want to plant a flag that says  “This is where we play”.

But you have no idea how your brand can stand out like this.

You know you can do better at standing out.

Client reviews

Kind Words

Client reviews

Kind Words

She helped me make sure that I was saying the right things to bring in my ideal client.

Maggie helped me make sure that I was saying the right things to bring in my ideal client while staying laser-focused on being true to myself. Maggie had a bigger understanding of what was needed and stayed one step ahead of me.

Dr. Liz Lasky, PhD, LCSW
My team loved the process and we all grew.

Maggie is clear, straightforward, collaborative, smart as a whip and a TEACHER! She did not do it for us, but guided us to dig deep and drew our brand strategy out of us. My team loved the process and we all grew. Maggie is a kick-ass, laser-focused strategist delivered with care-bear sunshine.

Mariam Parineh

Why Choose
Be Understood Branding?

If you’re this far below the fold, I think you already know why you should hire me to help you build your brand.  But f you’re still in doubt:

  1. Re-read the testimonials above.
  2. Watch this video.

Meet Maggie Bergin, your Brand Strategist.

When it comes to brand building, you have 3 options.  Be Understood Branding is the Goldilocks option for your growing brand.

Option 1

Download a ‘Brand Strategy’ digital PDF usually about $40. No opportunity to get your questions answered. No industry-specific examples to help you understand concepts. No iteration beyond the first draft. No copy editor. And no expert to CAPTURE GEMS while keeping you moving.

Option 2

You’re making bank. I mean the kind of BANK to afford a $30,000-$80,000 in-depth brand strategy process facilitated by a senior brand strategist with a giant firm that serves mini-muffins at meetings. All the ideal client research will be done by that firm.

Option 3

Our Brand Strategy Program – the Goldilocks of brand strategies includes everything in Option 2 with three exceptions:
  1. No mini muffins.
  2. YOU talk to ideal clients & LEARN what they want.
  3. A low-four-figure investment – JUST right for a growth-focused business.