Be Understood Be Clear Be Remembered Be Hired .

in the dick

You want to speak the powerful truth of your work to customers via messages they love.

You need a brand strategy.

Turn the heads of your ideal clients, explain how you are distinct & your offer is irresistible with a Brand Strategy.

What is

We help small brands rise above their competitors via a distinct, irresistible brand strategy.

If you could build a Brand Strategy by yourself, you would have done it already.

Folks need a way to CONNECT before they’ll hire you. And a Brand Strategy is how you do that.

81% of consumers make buying decisions based on brand trust.

That trust is created through brand consistency and clear positioning.

Let’s get everything pulling in the same direction: creating brand trust.



You’re great at what you do BUT not-so-great at talking about what you do.


You have 8 seconds to get and keep someone’s attention and you know you can do better.


Because you’re ready to grow and need an assist getting everything pulling in the same direction.


Your customers are exhausted and busy. If you want their attention, you must BE CLEAR to BE UNDERSTOOD

Client reviews

Kind Words

Client reviews

Kind Words

My team loved the process and we all grew.

Maggie is clear, straightforward, collaborative, smart as a whip and a TEACHER! She did not do it for us, but guided us to dig deep and drew our brand strategy out of us. My team loved the process and we all grew. Maggie is a kick-ass, laser-focused strategist delivered with care-bear sunshine.

Mariam Parineh
Just say yes to collaborating with Maggie.

Just say yes to collaborating with Maggie! After one intense kickoff meeting, Maggie understood how I differentiated my approach from a very crowded marketplace and knew where to position me as a unique contributor. Even more importantly, she understood and respected my voice, and could create a brand identity and content that reflected how I present myself to the world. She has a sharp ear for great stories and writing and is a keystone to helping me share my work with clients.

Dr. Nayla Bahri
Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! 

I wanted more clarity around how I present myself to customers and why I stand out from the crowd of colleagues in my area. Working with Maggie, we built a brand for my clients that is aligned with what’s important to me! I learned: not only do I have permission to embrace what I love/want out of life and incorporate that into my business, but that’s what makes my brand distinct and attractive. Maggie is awesome to work with. So fun and engaging and encouraging, but also a stickler when needed (those darn client interviews!)

Cecily Clements, Esq.

Why Choose
Be Understood Branding?

If you’re this far down my homepage, I think you already know why. If you’re still in doubt:

  1. Read the testimonials above.
  2. Watch this video.

Meet Maggie Bergin, your Brand Strategist.

When it comes to brand building, you have 3 options.  Be Understood Branding is the Goldilocks option for your growing brand.

Option 1

Download a ‘Brand Strategy’ digital PDF usually about $40. No opportunity to get your questions answered. No industry-specific examples to help you understand concepts. No iteration beyond the first draft. No copy editor. And no expert to CAPTURE GEMS while keeping you moving.

Option 2

You’re making bank. I mean the kind of BANK to afford a $30,000-$80,000 in-depth brand strategy process facilitated by a senior brand strategist with a giant firm that serves mini-muffins at meetings. All the ideal client research will be done by that firm.

Option 3

Our Brand Strategy Program – the Goldilocks of brand strategies includes everything in Option 2 with three exceptions:
  1. No mini muffins.
  2. YOU talk to ideal clients & LEARN what they want.
  3. A low-four-figure investment – JUST right for a growth-focused business.