Be Understood Be Clear Be Remembered Be Hired .

in the dick

You want to speak the powerful truth of your work to customers via messages they love.

You need a brand strategy.

Turn the heads of your ideal clients, explain how you are distinct & your offer is irresistible with a Brand Strategy.

What is

We help small brands rise above their competitors via a distinct, irresistible brand strategy.

If you could build a Brand Strategy by yourself, you would have done it already.

Folks need a way to CONNECT before they’ll hire you. And a Brand Strategy is how you do that.

81% of consumers make buying decisions based on brand trust.

That trust is created through brand consistency and clear positioning.

Let’s get everything pulling in the same direction: creating brand trust.



You’re great at what you do BUT not-so-great at talking about what you do.


You have 8 seconds to get and keep someone’s attention and you know you can do better.


Because you’re ready to grow and need an assist getting everything pulling in the same direction.


Your customers are exhausted and busy. If you want their attention, you must BE CLEAR to BE UNDERSTOOD

Client reviews

Kind Words

Client reviews

Kind Words

She goes the extra mile for her clients and is fully invested in your success!

Not only is Maggie a brilliant branding strategist, she is a delightful human being! She goes the extra mile for her clients and is fully invested in your success. She helped me stay focused, and made the challenging work of developing a brand fun!

Amelia Roberts
Magic Maggie - as I call her - is a joy to work with!

I found myself excited about every session because Maggie presented the information in an engaging way and was able to provide cool, relevant examples that helped me really ‘get it’.

That light bulb moment when it became so much easier to explain WTF I do, why and how?

Maggie’s facilitation and wonderful program did that.

Rahgna J. Lewis
Just say yes to collaborating with Maggie.

Just say yes to collaborating with Maggie! After one intense kickoff meeting, Maggie understood how I differentiated my approach from a very crowded marketplace and knew where to position me as a unique contributor. Even more importantly, she understood and respected my voice, and could create a brand identity and content that reflected how I present myself to the world. She has a sharp ear for great stories and writing and is a keystone to helping me share my work with clients.

Dr. Nayla Bahri

Why Choose
Be Understood Branding?

If you’re this far down my homepage, I think you already know why. If you’re still in doubt:

  1. Read the testimonials above.
  2. Watch this video.

Meet Maggie Bergin, your Brand Strategist.

When it comes to brand building, you have 3 options.  Be Understood Branding is the Goldilocks option for your growing brand.

Option 1

Download a ‘Brand Strategy’ digital PDF usually about $40. No opportunity to get your questions answered. No industry-specific examples to help you understand concepts. No iteration beyond the first draft. No copy editor. And no expert to CAPTURE GEMS while keeping you moving.

Option 2

You’re making bank. I mean the kind of BANK to afford a $30,000-$80,000 in-depth brand strategy process facilitated by a senior brand strategist with a giant firm that serves mini-muffins at meetings. All the ideal client research will be done by that firm.

Option 3

Our Brand Strategy Program – the Goldilocks of brand strategies includes everything in Option 2 with three exceptions:
  1. No mini muffins.
  2. YOU talk to ideal clients & LEARN what they want.
  3. A low-four-figure investment – JUST right for a growth-focused business.